Comments on: Leveraging the community for marketing? http://maffulli.net/2008/11/18/leveraging-the-community-for-marketing/ about open communities, source of freedom and good software Tue, 16 Mar 2010 10:48:33 +0000 http://wordpress.org/?v=abc hourly 1 By: Stef http://maffulli.net/2008/11/18/leveraging-the-community-for-marketing/comment-page-1/#comment-32914 Stef Wed, 19 Nov 2008 08:47:11 +0000 http://maffulli.net/2008/11/18/leveraging-the-community-for-marketing/#comment-32914 Hi Roberto, I believe there is more value to be gained by smaller projects than from bigger and more structured ones like MySQL. Nonetheless, we've been thinking of ways to generate marketing and leads within Funambol Community and this discussion definitely brings new elements :) Will you be at the <a href="https://funcon2008.forge.funambol.org/" rel="nofollow">Developer Conference</a>? Hi Roberto, I believe there is more value to be gained by smaller projects than from bigger and more structured ones like MySQL. Nonetheless, we’ve been thinking of ways to generate marketing and leads within Funambol Community and this discussion definitely brings new elements :) Will you be at the Developer Conference?

]]> By: Roberto Galoppini http://maffulli.net/2008/11/18/leveraging-the-community-for-marketing/comment-page-1/#comment-32913 Roberto Galoppini Tue, 18 Nov 2008 18:11:22 +0000 http://maffulli.net/2008/11/18/leveraging-the-community-for-marketing/#comment-32913 Ciao Stefano, I am glad you found my idea of some interest. MySQL is one of the few open source products deployed in a myriad of different "stacks", resulting in one of the biggest super-communities around. Is this a tribe? Probably not, nevertheless I think that you just need experienced professionals willing to share their knowledge of the product and of its (commercial) "complements". I am not thinking of selling proprietary add-ons, but there is a lot of dispersed knowledge that can be gathered, organized and sold for a fee. <a href="http://robertogaloppini.net/2008/11/11/open-source-business-models-sun-and-the-open-source-funnel-marketing/" rel="nofollow">Funnel marketing</a> is just about addressing business opportunities different from subscriptions or double-licensing. Ciao Stefano,

I am glad you found my idea of some interest. MySQL is one of the few open source products deployed in a myriad of different “stacks”, resulting in one of the biggest super-communities around.

Is this a tribe? Probably not, nevertheless I think that you just need experienced professionals willing to share their knowledge of the product and of its (commercial) “complements”.

I am not thinking of selling proprietary add-ons, but there is a lot of dispersed knowledge that can be gathered, organized and sold for a fee. Funnel marketing is just about addressing business opportunities different from subscriptions or double-licensing.

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