Leveraging the address book as your social network

Think about it: your list of friends, family, colleagues and casual acquaintances is not on Facebook or Linkedin. It’s in your pocket, in your phone’s address book and your email address book. If you’re smart you keep them in sync, too. Your address book is your social network.

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I’ve talked about this often, including developers of GNOME Evolution and Thunderbird because I felt that both groups are missing an opportunity. The address book is one of the most important features of an email client as it can enrich the reading and writing experience. The list of people you have in there can be used to sort out priorities for reading your mail. For example, the client could automatically sort messages from family and put them up in the queue when you read email in the early morning while email from colleagues are demoted to low priority until you have your coffee. The address book could also fetch information about your contacts from the web and show you what that person on that mailing list has been up to lately.

I realized today that Google has finally started leveraging the address book on Gmail adding the “people widget” to the conversation view. Imagine you’re reading a discussion in your inbox: the widget shows the information you have about them in the address book, their recent activity with them and more. I think it’s awesome use of your original social network. Too bad you have to surrender your list of friends, colleagues, family etc to Google in order to use this feature.

Hopefully Thunderbird and GNOME Evolution developers will invest more energy into making the address book more meaningful than just a place to dump data in.
 

 

About the people widget – Gmail Help.