Since an image is worth 1000 words, here is a graph done by Leon Håland analyzing the growth of Google+. It took only 24 days for Google+ to reach 20 million users, while it took over three years to reach that number for Facebook and Twitter. Considering that the service is still open only by invitation and that brands or news organisations are not yet invited, this sounds like a huge achievement.
I think that this success is partially due to the fact that society is now used to the concept of a ‘social network’, we know what to do with the facebooks, the twitters and similar things. Another reason for this fast achievement maybe that Google already has lots of active profiles, via Gmail and Android. Or maybe, it’s because Google+ just works and proof of this may be that people are starting to receive breaking news from it, faster than Twitter.
To propel the next phase of growth, Google seems to be courting celebrities, the way Twitter does. I wonder how the pitch is because I can’t really imagine any non-techie using Google+ at the moment. Compared to the simplicity of the first Twitter interface Plus seems too intimidating. Can you imagine Hugo Chavez governing Venezuela via Google+ instead of Twitter?
What is the most important reason for you to use Google+? What made you jump using it?
Article first published as The Incredible Run of Google+ on Technorati.