Gmail Man vs MS Office 365 vs You

Microsoft released a series of videos featuring Gmailman, a nosy mailman that reads your email in order to send you advertising. It would  be funny, if it was a video done by EFF or FreedomBox promoting privacy enhanced alternatives. Instead, it’s Microsoft promoting its ‘cloud’ based product, which is equally bad for its users although for different reasons.

Gmail’s business is about learning who you are, who you correspond with, what you talk about, where you hang out and more in order to sell you to advertisers. Microsoft is in the business of selling you access to their precious golden bits and heavenly bandwidth, tighten your data to them so you will keep paying them because you’ll never be able to take them and leave. Two equally flawed business models.