Sep
16
2009
A very good read and something I have seen happen many times with the non-profit groups I worked with:
If your non-profit isn’t acting with as much energy and guts as it takes to get funded in Silicon Valley or featured on Digg, then you’re failing in your duty to make change.
via Seth’s Blog: The problem [...]
Tags: innovation, marketing, non-profit
Dec
12
2008
Yesterday I went to listen to the conference where MIP, Politecnico Business School, published the results of the research about Mobile Marketing and Services. The research was based on 200 case studies, involving all the major actors of the supply chain (advertising investors, media buyers, creative agencies, telecom operators’ and service providers) and also a [...]
Tags: advertising, business, funambol, marketing, mip, mobile
Oct
17
2008
My architecture professors repeated ad infinitum that an image is worth a thousand words. Following is a pictures that clearly shows how Apple will dramatically increase its revenues in the next year:
It’s not (only) the cool design or the (un)cool software: it’s mainly the reduced (~60%) bill of material you see in the picture (compare [...]
Tags: apple, disruption, innovation, marketing, revenues, strategy
May
10
2008
It just needs a company that can market it as such. I was reading about the new version of Asus EeePC and this sentence hit me:
“the Linux version is suited to users who desire an icon-driven and easy point-and-click interface — well suited for children or users with limited computer experience”
If Asus says so, you [...]
Tags: asus, eeepc, gnu, linux, marketing
Dec
17
2007
DefectivebyDesign.org posted a list of actions and campaigns activated and run by FSF in the past year. I really like what the strategy they put in place and the results so far. DefectivebyDesign brought the problem with Digital Restrictions Management (DRM) to a wider audience, reaching also Newsweek. I loved the [...]
Tags: badvista, community, defectivebydesign, drm, fsf, marketing
Dec
10
2007
The protest of people on Facebook made the difference.’ Mark Zuckerberg wrote on FB’s blog
We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it.
The policy changed from opt-out to opt-in, no stories [...]
Tags: community, facebook, marketing, privacy, social networks, web2.0
Dec
03
2007
I have received recently half dozen invitations to join social web2.0 services: Roberto pointed me to twitter during a real life chat in Firenze, other invitations came via email to services like Plaxo pulse, Naymz, hi5, Spook and others. Many people are asking to become my friends on Facebook but I don’t remember meeting [...]
Tags: cluetrain, community, marketing, privacy, web2.0
Nov
27
2007
La Regione Calabria ha prodotto 6 manifesti con foto di giovani calabresi cui si sovrappongono degli slogan vuoti, di cui fatico a cogliere il senso. Esempio: Terroni? Sì siamo calabresi. Oppure I peggiori? Sì, siamo calabresi. E altri versi simili visibili qui. Proprio non capisco. Qual’è il messaggio? Cosa ci si aspetta che [...]
Tags: calabria, comunicazione, marketing, polemica, toscani
Nov
23
2007
I have been playing with Facebook lately to check its potential. Everything started when William Ward invited me there in a moment when I was vulnerable (it was before I started the MBA: a few weeks later and I would have gently declined the invitation). In the last weeks I enlarged my network, [...]
Tags: community, facebook, marketing, privacy, social network, web2.0
Nov
17
2007
Sometimes it takes very little to improve visibility and communication of your brand. Few days ago, while experimenting with Facebook, I added some “causes” I care about to my page. I noticed something was not working. Se the image below: I’m sure you can’t recognize FSF’s image immediately, while you can see easily [...]
Tags: communication, community, fsf, logo, marketing