Roberto’s latest comment reminded me of his presentation at quifree.’ One of the points he made was about the missing ‘perception’ of Free/Libre software, a constant discussion theme during the years at FSFE.’ What are the values of Free Software? How to make such values meet the needs of users, citizens and companies? While many people in the community dismiss the issue easily marking it with the bad word ‘marketing’, I don’t think it is neither bad nor simple to address the perception issue.
In my recent public speeches I focused on one value of Free Software:’ business ethics within digital society.’ In short, my argument is that since the society has changed to an economy of information, those that write software have the power to control information and therefore control society. Modern societies evolved systems, like democracy, so that big powers could be balanced. Free Software helps introducing ethics in digital environment, empowering the users thus balancing powers.
There are more values in Free Software that can be found and communicated and I hope others will join the effort.’ It is marketing, and we better not be afraid of it… otherwise good messages for our values will remain in the hands of our competition.