The protest of people on Facebook made the difference.’ Mark Zuckerberg wrote on FB’s blog
We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it.
The policy changed from opt-out to opt-in, no stories will be published without users proactively consenting and there is now the possibility to permanently opt-out. MoveOn.org is happy with the result.
I’m surprised by how long it took for Zuckerberg to speak up and I wonder if he really gets what Beacon has done.’ My impression is that Facebook management doesn’t understand the privacy issue at all.’ They’re young, which helps making mistakes but also helps learning.’ I hope they have learned that Facebook has a big responsibility and won’t repeat such mistake in the future. Personally, I’ll focus my attention on other social networks for a while and put Facebook on the backburner it will take some time before they regain my trust.