Social currency is shared information that encourages further social encounters. It’s not a new concept, but the social web increases its prevalence. In the web-based collaboration software platform called Rypple, a simple act of thanking someone on a team and using a badge as a way to show your gratitude is a form of social currency. A platform called Badgeville promises to add virtual rewards to your digital media property through leaderboards and virtual “badges” that act as reinforcements to reward certain behaviors and encourage others.
But anonymity is freeing. It lets people go online and read about fringe political viewpoints, look up words they are embarrassed not to know the meaning of, or search for a new job without being thought extremist, stupid or disloyal. In America some judges have recognised that browsing habits will change if people feel that they are being watched. In rejecting a government demand for book-purchase data from Amazon, an online retailer, a judge wrote that the release of the information would create a chilling effect that would “frost keyboards across America”. Librarians have long understood this, which is why they keep readers’ files confidential. But many of the new custodians of people’s reading records do not seem inclined to do the same.
Intel will review and validate every app submitted in the store and, contrary to Apple’s total opacity, they have published the validation guidelines. The validation process will take ‘at most’ 7 business days and every updated version of the app will have to go through the validation process again. The developers in the room didn’t like that: it’s a huge problem because if your release has a bug, it may take over a week to send a fix to your users.
Admittedly, this validation process is a hard nut to crack but one would expect that a new app store would at least try. I would suggest Intel to give up the subjective control on the ‘objectionable content’ and relegate porn material in a section of the store behind an additional credit card. I would make this section graphically anonymous and before anybody can access it, they have to enter a credit card number, all the time. Developers that publish bad content out of the porn-wall are permanently banned. Fool proof? No, but neither is the existing system with Apple constantly under fire for its decisions to pass or block apps.
My advice: put automatic checks in place for malware and trust your developers until they screw it up. You can also imagine a crowdsourced moderation system after the publication of the app. A model based on trust may not work but at least it would give Inte’s AppUp a differentiating factor compared to the leading stores.
By the way, if you are developing a sync application, port it to Meego and enter the contest for Best App to Stay in Sync at Intel AppUp(SM) developer program.
- Accept that consumers can generate more messages than you ever could
- Develop content that is “Liquid and Linked”
- Accept that you don’t own your brands; your consumers do
- Build a process that shares successes and failures quickly throughout your company
- Be a facilitator who manages communities, not a director who tries to control them
- Speak up to set the record straight, but give your fans a chance to do so first
With the ambitious objective to double its business by 2020, Coca-Cola’s leaders know that they can only reach it leveraging its powerful community.
I wouldn’t work as community manager for Coca-Cola but if you have ambitious business and marketing objectives this is the way to go.
Satellite navigation system maker TomTom indirectly sells details of motorists’ driving behaviour to the police for use in determining where speed traps should be placed,
The role of police should be that of patrolling the streets to prevent people from speeding. But patrols are expensive and it’s much more efficient to hide speed traps and send hundreds of tickets directly in driver’s mailbox. Who cares if the speeder will cause an accident only a few km after being photographed at 180km/h. It’s awful. Technology is increasingly used to control our lifes, but I agree with my fellow Americans that the most scary threats to privacy come from governments, and that corporations are a secondary threat.
But, he asked me, why do Europeans trust the governments that in recent past turned against them and keep giving them huge amount of personal data but don’t trust the corporations? It’s not rational, he commented.
I think the main reason why Europeans people (still) trust governments is that both share the same cultural background: governments know how to persuade, mediate and communicate directly to their people and spin the most awful controlling measures into ‘good things’. Think of the Telecamera Amica (the ‘friendly camera’) in Florence: every corner of the city has these surveillance devices. It’s a videocamera but it’s not a friend. The city marketed as a security/prevention system, people feel better but as a result they get just more traffic tickets. Another horrible example is the Data Retention Directive, defined as “the most privacy-invasive instrument” by the European Data Protector Supervisor.
My short answer is that it would probably be more effective not to treat the perception of privacy as a rational/irrational issue. I would approach this more with the tools of marketing and diplomacy than with those of the law, working on improving the perception of Google and its tools within European people. For example, increase the visibility of projects like dataportability.org, be a champion of transparency. And, if possible, loosen up the image of the big
colonizer corporation from Silicon Valley and be more humble, mingle as a European company.
- test #
- Italian brand using Twitter to reach their customers: @olivettionline offering 25% discount on their new tablet to their followers #
- RT @sramji: An evocative description of how the patent system is not working as intended: http://bit.ly/fiochU #
- To read later: How American Express Transformed Its Call Centers http://bit.ly/dXhF8x #hbr #
- Bill Gates kicked out of Brasil: he had no papers http://ur1.ca/3w5t2 #onlyinbrasil #
- RT @evanpro: BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO http://alyankovic.wordpress.com/the-gaga-saga/ #gagasaga #
- CC Salon Palo Alto: Open Innovation (4/25/2011) – https://creativecommons.org/weblog/entry/26997 via @creativecommons #
- RT @carlopiana BREAKING NEWS! DOJ, FCO Novell patents cleared for sale to CPTN "subject" to GPL and OIN licenses http://is.gd/wLfFH3 #
- La supercazzola dell'anno: Non sono tagli, sono minori spese. #
- Aveva ragione il ministro Gelmini? Parrebbe di sì e Letta fa una figura da sinistrato http://t.co/X6UcM2a cc @ilpost #
- Google Scribe is a good improv actor http://maffulli.net/2011/04/22/googles-scribe-is-a-good-improv-actor/ #fun #
- ♺ @kouroshk: Want to try cooking a pizza outdoors? This is how to do it! http://t.co/mlNkTcz #
- Horrible video: YouTube Copyright School, must have been produced by a lawyer http://youtu.be/InzDjH1-9Ns #
- Tomorrow Richard Stallman speaking at Civil Hackers Union in San Francisco. Hope to see you there. Register here http://phog.ram9.cc/ #
- ex-Zinga meetup: read the description! This is stuff business schools can't teach you http://bit.ly/gU9kgi #