Social Currency as a tool for community managers

I see a world of games, competitions, fun to be added to online communities using social currency platforms.

Social currency is shared information that encourages further social encounters. It’s not a new concept, but the social web increases its prevalence. In the web-based collaboration software platform called Rypple, a simple act of thanking someone on a team and using a badge as a way to show your gratitude is a form of social currency. A platform called Badgeville promises to add virtual rewards to your digital media property through leaderboards and virtual “badges” that act as reinforcements to reward certain behaviors and encourage others.

via Serious Play: The Business of Social Currency – David Armano – The Conversation – Harvard Business Review.

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