I spent many months together with IBM Italy during the first years of their ‘Linux initiative’ and learned to appreciate this huge corporation. I worked with their engineers certifying the now-defunct Linux distribution MadeInLinux for IBM x86 servers and later in a big marketing nation-wide tour to demonstrate the power of Linux to their massive VAR channel that had never heard anything good about Linux and Open Source before.
I was lucky enough to meet Irving Vladawsky-Berger, the brilliant strategist that helped shape the present of IBM, leading the Linux initiative. I consider myself lucky to have met one of the leaders that turned a huge ship around and brought it to modern times.
Nancy Koehn on HBR blog summarises the lessons worth sharing about IBM’s capability to Outlast Depression, War, and Competition