Be careful about how much efforts you put on Twitter

After many experiments to increase engagement with brands on Twitter, I have collected enough evidence that Twitter is not worth much. From now on, the main focus of my social media marketing efforts will be other channels like Reddit, Hacker News, LinkedIn and other well targeted forums. My Twitter efforts are now down to the…

Medium is “pivoting”

I’m glad to read Ev Williams finally admitting that: the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to. He’s a smart person, I’m sure the next iteration of Medium will be interesting, no matter what the outcome will be. Source: Renewing Medium’s focus

Reason #15 to switch to Google+

Reading 20 Reasons to Switch to Google+ [INFOGRAPHIC]. I almost choked on my coffee when I reached reason #15: better ads! It says: Google+ will be launching ads soon. Given Google’s experience with Adwords & statistics, expect them to be better targeted. Wow! Do people out there use social networks to watch ads? Seriously, folks.…

Consumers are ‘mobile’, mobile marketing and services follow

Yesterday I went to listen to the conference where MIP, Politecnico Business School, published the results of the research about Mobile Marketing and Services. The research was based on 200 case studies, involving all the major actors of the supply chain (advertising investors, media buyers, creative agencies, telecom operators’  and service providers) and also a…