Facebook, the social graph and peer pressure

I have stopped using Facebook months ago and following that decision I started cleaning up my list of ‘friends’. I removed from my list of ‘facebook friends’ all the people I don’t meet regularly, all the people that I don’t care about. I ended up with a very small list of close friends and family.…

The cost of owning your social graph

With Facebook being that awful mess it is and always will be, Twitter becoming an awful mess, too, Google Plus being not really better than the previous two, App.net seems to be on the right track. A social network that is not basing its revenues on advertising but it’s selling subscriptions. Users pay $50 a…

The Incredible Run of Google+

Since an image is worth 1000 words, here is a graph done by Leon Håland analyzing the growth of Google+. It took only 24 days for Google+ to reach 20 million users, while it took over three years to reach that number for Facebook and Twitter. Considering that the service is still open only by…

How Google Can Win the Social Network War

First there was Orkut, FriendFeed, MySpace. Then Facebook came and took 750 million people behind its wall as they eagerly connected with school friends, shared baby photos and played Farmville. Now Google Plus, the coolest kid in the block, has arrived. Facebook and Google seem to be competing to build the best single website where…

Facebook’s Awesome Is My Yawn

[caption id="attachment_1736" align="aligncenter" width="500" caption="The Many Faces of A Website"][/caption] Mark Zuckerberg tried to steal Google+ thunder announcing that Facebook would soon have something ‘awesome’. Today the veil was lifted on the new feature of Facebook: video chat. Seriously? I find this boring. Facebook’s videochat only works one-to-one, no group video chat. It runs as…

Why Google+ is going to be hard to beat

A lot of my friends are still saying that Facebook cannot be beaten by Google+ because people don’t change habits, because Google+ doesn’t have this or that… While I acknowledge all these fine points, I believe that unless Google+ makes huge mistakes, Facebook will have a serious contender. Facebook is the Internet behind a wall,…

The good news is Google+ and there is the bad news too

Google seems to have done it right this time: Google+ looks like a credible implementation of a social strategy. Whatever that means, of course. Compared to the other half baked recent initiatives like Buzz or Wave, Google+ seems to have a much wider scope, it’s not just another product: it’s a foundation where all other…

La F§uffa su Facebook della Moratti danneggia tutto il settore

Da professionista di marketing continua a darmi fastidio la tempesta che sta agitando l’Italia. Se questi sono i professionisti del settore in Italia non mi stupisce che gli investimenti su Internet e social media non decollino. Secondo la mia ricostruzione, la storia inizia con Pierotaglia su FriendFeed con questo commento: Certo che la Moratti su…

Come evitare di diventare fan della Moratti su Facebook

La campagna elettorale della Moratti si fa coi figuranti vestiti da zingari e tossici nei metrò e con script poco tecnologici su siti civetta per fare crescere i ‘Mi piace’ su Facebook. La notizia così come l’ha svelata originariamente Claudio Messora e Wired.it l’ha ripresa senza aggiungere niente (ma li pagano quelli che scrivono sul…

The FreedomBox on CBSNews

Eben Moglen explains on CBSNews the FreedomBox project: software that keeps you in control of your private addressbook and your digital life online combined with plug-computer hardware. The ending quote “If that’s a revolution then we’re doing it” is pure Moglen style. Enjoy it. http://cnettv.cnet.com/av/video/cbsnews/atlantis2/cbsnews_player_embed.swf