Google+ can be a social backbone if federated

The most important sentence of @edd  Google+ is the social backbone is: [Google is] a company for whom exclusive ownership of the social graph isn’t essential to their business That’s the crucial point I made before that would enable Google+ to work in a federation, like email. Imagine having the possibility to run your own…

How Google Can Win the Social Network War

First there was Orkut, FriendFeed, MySpace. Then Facebook came and took 750 million people behind its wall as they eagerly connected with school friends, shared baby photos and played Farmville. Now Google Plus, the coolest kid in the block, has arrived. Facebook and Google seem to be competing to build the best single website where…