IBM and its success across a century

I spent many months together with IBM Italy during the first years of their ‘Linux initiative’ and learned to appreciate this huge corporation. I worked with their engineers certifying the now-defunct Linux distribution MadeInLinux for IBM x86 servers and later in a big marketing nation-wide tour to demonstrate the power of Linux to their massive…

A possible explanation of why Google Health failed

Interesting thoughts on the rise and death of Google Health. I’m not sure I agree with all of it, definitely it’s worth spending some time thinking about why the product failed. Simply put, Google Health was never a true Web 2.0 application. Google Health didn’t get better the more people used it. Google didn’t get…

Turn your next marketing campaign an “expression campaign”

A very good piece of advice from Coca-Cola’s Chief Marketing and Commercial Officer, shifting from measuring consumer’s expressions instead of impressions. Accept that consumers can generate more messages than you ever could Develop content that is “Liquid and Linked” Accept that you don’t own your brands; your consumers do Build a process that shares successes…

Breaking the Email Addiction

Reading this made me think that my piece about the limitations of email at work is overdue. In Breaking the Email Addiction author Tony Schwartz argues that email distracts people from life (work and everything else) and must be cured as you would cure an addiction. We’re pulled to anything that provides instant gratification, even…

Why Toyota still has a lot to teach

All my friends know how much I love Toyota’s production system because it’s simple and elegant, does extraordinary things with minimum effort, focuses on people, condemns waste, pushes to perfection knowing you can’t reach it. It’s like poetry πŸ™‚ If only journalists and reporters learned how to do a proper root-cause analysis the recent Toyota…

Six comments worth reading about iPad

Saturday morning is the best day to read more in depth analysis. I collected six articles that amused me, largely from the HBR blogs (one of the best source of food for thoughts, IMHO). If you, like me, are fascinated by innovation and by the physicality of objects I suggest you to read Apple iPad’s…