Be careful about how much efforts you put on Twitter

After many experiments to increase engagement with brands on Twitter, I have collected enough evidence that Twitter is not worth much. From now on, the main focus of my social media marketing efforts will be other channels like Reddit, Hacker News, LinkedIn and other well targeted forums. My Twitter efforts are now down to the…

Mozilla blew it with the Mr. Robot add-on

I trust Mozilla to do the right things… in general. I trust so much that I agree to share Firefox telemetry data to its server. I trust Mozilla to hold my traffic data, bookmarks etc with Sync. The thing is that I remember being informed of those options the first time I start Firefox on…

Wii U is a step backward for Nintendo

Nintendo presented the new gaming console and a new business strategy. The first thing that struck me is the silly name: I don’t get it, sounds primitive, too many vowels. Try to say it out loud and tell me it sounds good. Then I saw the controller and the demos: WOW! Not. The Wii was…

Why is Asus selling bad customer experience?

When I read that Asus announced to ship three new models of its Eee PC with Ubuntu I was excited. Then I went on to read the full announcement and I found out ath NETBOOK INNOVATOR Asustek has announced that it will ship three models of its Eee PC with Ubuntu 10.10 preinstalled. It will…

La F§uffa su Facebook della Moratti danneggia tutto il settore

Da professionista di marketing continua a darmi fastidio la tempesta che sta agitando l’Italia. Se questi sono i professionisti del settore in Italia non mi stupisce che gli investimenti su Internet e social media non decollino. Secondo la mia ricostruzione, la storia inizia con Pierotaglia su FriendFeed con questo commento: Certo che la Moratti su…

Intel desperate to further Meego

I spent a few hours listening to Intel’s presentation about Meego and the new app store (another) from Intel. AppUp, the name of the store, is just another store. The only new thing that I remember is that AppUp allows to integrate other stores into this store… For example, if you published an app on…

Turn your next marketing campaign an “expression campaign”

A very good piece of advice from Coca-Cola’s Chief Marketing and Commercial Officer, shifting from measuring consumer’s expressions instead of impressions. Accept that consumers can generate more messages than you ever could Develop content that is “Liquid and Linked” Accept that you don’t own your brands; your consumers do Build a process that shares successes…

First thing: Love your community

I’m glad that Jorg Janke shared his experience of developing a commercial open source business with Compiere because you learn from failures as well as success. His long piece has some interesting parts, but what caught my attention most is the various experiments in the sales and revenue model. Janke says Compiere certainly did not…

Non-profit groups are slow to change

A very good read and something I have seen happen many times with the non-profit groups I worked with: If your non-profit isn’t acting with as much energy and guts as it takes to get funded in Silicon Valley or featured on Digg, then you’re failing in your duty to make change. via Seth’s Blog:…