Of course Twitter is not representative of America

A new Pew study finds a gulf between the general population and Twitter users. This report is interesting because they interviewed actual people. There is one fundamental statement in it but it’s not mentioning a fundamental piece of context. The one interesting piece of data by Pew is that 10% of users create 80% of…

The cost of owning your social graph

With Facebook being that awful mess it is and always will be, Twitter becoming an awful mess, too, Google Plus being not really better than the previous two, App.net seems to be on the right track. A social network that is not basing its revenues on advertising but it’s selling subscriptions. Users pay $50 a…

La F§uffa su Facebook della Moratti danneggia tutto il settore

Da professionista di marketing continua a darmi fastidio la tempesta che sta agitando l’Italia. Se questi sono i professionisti del settore in Italia non mi stupisce che gli investimenti su Internet e social media non decollino. Secondo la mia ricostruzione, la storia inizia con Pierotaglia su FriendFeed con questo commento: Certo che la Moratti su…