Intel desperate to further Meego

I spent a few hours listening to Intel’s presentation about Meego and the new app store (another) from Intel. AppUp, the name of the store, is just another store. The only new thing that I remember is that AppUp allows to integrate other stores into this store… For example, if you published an app on AppUp, this will also appear on BestBuy’s app store. Not sure what to make of that: as with many other features of the afternoon, I and others in the audience were not impressed.

Intel will review and validate every app submitted in the store and, contrary to Apple’s total opacity, they have published the validation guidelines. The validation process will take ‘at most’ 7 business days and every updated version of the app will have to go through the validation process again. The developers in the room didn’t like that: it’s a huge problem because if your release has a bug, it may take over a week to send a fix to your users.

Admittedly, this validation process is a hard nut to crack but one would expect that a new app store would at least try. I would suggest Intel to give up the subjective control on the ‘objectionable content’ and relegate porn material in a section of the store behind an additional credit card. I would make this section graphically anonymous and before anybody can access it, they have to enter a credit card number, all the time. Developers that publish bad content out of the porn-wall are permanently banned. Fool proof? No, but neither is the existing system with Apple constantly under fire for its decisions to pass or block apps.

My advice: put automatic checks in place for malware and trust your developers until they screw it up. You can also imagine a crowdsourced moderation system after the publication of the app. A model based on trust may not work but at least it would give Inte’s AppUp a differentiating factor compared to the leading stores.

By the way, if you are developing a sync application, port it to Meego and enter the contest for Best App to Stay in Sync at Intel AppUp(SM) developer program.