A new Pew study finds a gulf between the general population and Twitter users.
This report is interesting because they interviewed actual people. There is one fundamental statement in it but it’s not mentioning a fundamental piece of context.
The one interesting piece of data by Pew is that 10% of users create 80% of tweets, unsurprisingly. Twitter struggled for years on this and only when Dick Costolo came aboard I remember him saying this is a fact and designed the Twitter experience around it.
The most fundamental context worth adding is that Twitter audience is 9-15% made of bots and these bots are programmed to amplify those 10% top users. It’s worth repeating this fundamental fact every time social media channels are mentioned: robots are an important part of them, algorithms decide what’s published, when and what humans see at what time.
Twitter is the dumpster fire near Facebook’s radioactive wasteland.
Source: Twitter Is Not America